Healthcare advertisers focusing on perspectives of women
With women now making 94 percent of the decisions about health and wellness for themselves and their families, the marketing direction has begun to tailor to their perspectives.
"Our goal should be to further fuel and meaningfully tap into this curiosity. Marketers need to respect their knowledge and not operate at the 101 level—but still keep it simple," said Sharon Callahan, CEO, TBWAWorldHealth.
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Cara Livernois, News Writer
Cara joined TriMed Media in 2016 and is currently a Senior Writer for Clinical Innovation & Technology. Originating from Detroit, Michigan, she holds a Bachelors in Health Communications from Grand Valley State University.