Pharma ads annoy yet succeed | Physician burnout falling | Litigious doctors | more

Physician burnout rates continue to fall, and the healthy trend comes alongside strong and stable rates of physician job satisfaction.

Pharmaceutical companies are spending close to $10 billion per year on direct-to-consumer advertising in the U.S. Only the entertainment industry spends more. Is that a good thing? 

Of all lawsuits filed against patients in 2024 in one U.S. state, physician practices and other non-hospital healthcare entities accounted for 80% of cases. That’s a complete inversion from just six years prior.  

In the three or so years since it burst into healthcare, ambient AI scribe technology has run away with the win in the market-uptake race. What has been the return on investment in all those software packages? 

The FDA asked, and Eli Lilly and Company delivered. The company now hopes to secure an additional approval for orforglipron/Foundayo that covers the treatment of type 2 diabetes.

The figure places the specialty third among medicine’s highest earners, behind only orthopedics ($611,000) and cardiology ($575,000), Medscape reports.