Google parent company in talks to acquire Fitbit
Alphabet, parent company of Google, is reportedly in talks to acquire wearables company Fitbit and has already made an offer, Reuters reported Monday.
No acquisition price was disclosed and it is unclear if a deal will be finalized. Fitbit has been one maker of wearables that has become deeply integrated into the healthcare space, with partnerships from major players such as Humana.
Shares of Fitbit soared after the news was released. Alphabet’s play into the wearables market could be seen as a competitive edge toward Apple, which has its own wearable watches increasingly being used for medical purposes.
See the full story below:
Amy joined TriMed Media as a Senior Writer for HealthExec after covering home care for three years. When not writing about all things healthcare, she fulfills her lifelong dream of becoming a pirate by sailing in regattas and enjoying rum. Fun fact: she sailed 333 miles across Lake Michigan in the Chicago Yacht Club "Race to Mackinac."