Superbowl Sunday, basically a holiday in the U.S., could teach us more than how to tackle the quarterback. In an article by Forbes, Kathy Giusti and Richard G. Hamermesh, Founder of the Multiple Myeloma Research Foundation, and Senior Fellow at Harvard Business School, explain what precision medicine can learn from the NFL.

Integrating itself into many American families, the NFL is a major part of their lives. Every year the NFL showcases how rivals face each other and battle to the top, a quality the field of cancer care and research lack. Giusti and Hamermesh review how the NFL factors of joined sponsor activities, a culture of shared values and competition can make a big impact on cancer care.

Read the full story below: