Aetna CEO interested in more personalized care
Aetna CEO Mark Bertolini said the future of his company will be tailored towards a more individualized version of healthcare, calling his interest in an Apple-style business model for the industry “a real deal.” One deal he wouldn’t talk about, however, was the rumored purchase of Aetna by CVS.
Speaking at a technology conference in California, Bertolini said his company is heading towards personalized healthcare and understanding what patients want on an individual basis.
“I think we need to keep people away from the health care system,” he said, according to the Hartford Courant. “We should have an attitude that when somebody has to go to an emergency room or they have to go in the hospital or they need to see a specialist, we have failed them in some way.”
Bertolini touched on a variety of subjects, from the need to reduce the growth in healthcare prices and to Aetna’s move of its corporate headquarters fron Hartford to New York, saying employees were enthusiastic about relocating. But when it came to the CVS deal, his lips were sealed.
“Of course I’m not allowed to comment nor will I comment on market speculation,” Bertolini said.
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