Clinical communications company PerfectServe has named a new COO to lead the company as it expands its PerfectServe Synchrony, a platform that allows clinicians to communicate about patient care.

Greg White, a healthcare IT veteran who has worked in the industry for more than 30 years, will serve as the company’s COO, according to a statement. White’s main responsibilities will be to oversee the expansion of the Synchrony program to ambulatory and post-care provider markets. Additionally, he will drive product innovation, sales, professional services, client services and network operations.

"We are fortunate to have an industry executive of Greg's caliber join our executive team," said Terry Edwards, president and CEO of PerfectServe, in a statement. "PerfectServe is at a meaningful size as a healthcare IT company, requiring different skill sets and functions to support development of our secure mobile care team collaboration and communications platform.

White was previously senior vice president and general manager of Allscripts Healthcare Solutions’ TouchWorks EMR Division. In this position, he focused on revenue growth, product quality and regulatory compliance. Prior to Allscripts, he was the founder and CEO of Gajema Software, which was later sold in 2004 to Cerner, a health information technology company based in Kansas City, Missouri.

White is expected to bring understanding of operations and product selling to hospitals, integrated delivery networks, groups practices and other provider markets to PerfectServe, which is headquartered in Knoxville, Tennessee.

“His expertise scaling an organization of sizeable growth to the next level of agility in response to market demands is fundamental in pivoting our business strategy,” Edwards said. "Greg will be working closely as my partner alongside the senior management team to navigate PerfectServe's transition over the next phase of growth.”