New innovation marketplace aims to disrupt traditional healthcare decision-making

Lucro is a new marketplace that aims to accelerate decision-making for healthcare leaders, helping them discover, compare and collaborate with peers around innovative solutions.

That's the goal for the endeavor, backed by Martin Ventures, an investment company focused on healthcare and technology.

Expected to launch next spring, Lucro already has many of the largest healthcare organizations in the U.S., collectively representing more than 1,000 hospitals, on board as early adopters, according to a release.

“Until now, information on innovative, disruptive solutions for healthcare has been hard to find and even harder to trust,” said Bruce Brandes, CEO and founder of Lucro. “Healthcare can no longer afford to lag behind other industries in enterprise strategy and solutions decision-making. With Lucro, healthcare leaders can engage a community of colleagues and peers to accelerate decisions with greater clarity and lower risk.”

Lucro’s capabilities include:

• A comprehensive catalog of established and emerging companies and their products for healthcare;
• The ability to organize individual products within project boards, enabling the pinning of individual products to be grouped into a comprehensive solution;
• Insights from trusted colleagues through ratings, reviews and polling;
• Private group collaboration to raise consistent best practices enterprise-wide; and
• Aggregation of specific, valuable third party insights into a fuller context to inform more comprehensive decision-making.

Through the Lucro marketplace, "emerging and established solution providers gain increased market visibility, access and unprecedented insights to find the right potential customers and catalyze the growth of the industry’s most promising and proven solutions," according to the release.

Some information has been pre-populated into Lucro for most companies targeting healthcare organizations, but they also invite solutions providers to engage now to complete their “solutions card” or company profile about their products. There is no cost to buyers, sellers and third parties.