Hospitals take cue from hotels with offerings, amenities
To stay competitive, hospitals want patients to come back if they get sick again and to recommend their facilities to their friends and family. But, as the New York Times points out, clinical outcomes are hard to measure and even harder to rank, so hospitals are turning to other metrics to prove they are the best.
Hospitals such as Henry Ford West Bloomfield Hospital near Detroit are offering luxury amenities to make patients’ stays more pleasant—and hopefully make them more likely to come back if they get sick again. Some locations are including luxury items such as massages and other spa services on down to simple improvements like free WiFi and meals available on-demand.
To make that extra money, the hospitals have to spend money on the amenities first. Check out the New York Times to see the numbers.