Healthcare companies are collecting ‘oceans of data’ on consumers
The health insurance industry has teamed up with data brokers to “vacuum up” personal details about Americans including race, education level, marital status, TV habits, online ordering habits, social media posts and if they pay bills on time, NPR reported.
All this data is being calculated in computer algorithms to predict healthcare costs, and the implications could run much deeper, including setting healthcare insurance prices based on these determinants.
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