The Dallas Cowboys football franchise is partnering with the biggest not-for-profit healthcare system in the Lone Star State to build and run a hulking sports medicine and research complex with a footprint stretching out over a 300,000-square-foot campus.
The site is to include an imaging center that will feature GE Healthcare’s MRI innovations around head health, a growing concern of the NFL in recent years—although the facility will serve not just professional athletes but also everyday Texans (and, presumably, sports-medicine tourists) who are physically active and wish to stay that way.
The team’s website has the details:
Dave P. has worked in journalism, marketing and public relations for more than 30 years, frequently concentrating on hospitals, healthcare technology and Catholic communications. He has also specialized in fundraising communications, ghostwriting for CEOs of local, national and global charities, nonprofits and foundations.