Will Fitbit boost its activity in healthcare?

Fitbit CEO James Park spoke about the expansion of the device in to the healthcare field recently, citing a lack of consumer engagement in healthcare as a problem he solve.

“We are learning that lack of consumer engagement is a critical missing element in many broad healthcare efforts such as population health and disease management,” Park said. “Since our devices and services are already engaging, Fitbit has incredible opportunity to serve as the consumer healthcare engagement engine. I could argue that, better than anyone else, we can help people engage with their health, engage with their family’s health, engage with their insurer and employer and engage with the healthcare system.”

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