4 marketing strategies to improve patient engagement

Improving patient engagement by utilizing Google products and engaging on social media could lead to improved outcomes, according to a blog post by DocASAP.

Developing cost-effective marketing strategies comes down to utilizing the right technology and boosting effective communication between patients and providers. In the blog post, authors suggest four marketing strategies for improving patient engagements and retention strategies without spending too much money.

These four strategies include utilizing all the Google products you can, developing engagement through social media, having consistent email communication and conducting contests for patients.

Read the full post below:

""
Cara Livernois, News Writer

Cara joined TriMed Media in 2016 and is currently a Senior Writer for Clinical Innovation & Technology. Originating from Detroit, Michigan, she holds a Bachelors in Health Communications from Grand Valley State University.

Around the web

Compensation for heart specialists continues to climb. What does this say about cardiology as a whole? Could private equity's rising influence bring about change? We spoke to MedAxiom CEO Jerry Blackwell, MD, MBA, a veteran cardiologist himself, to learn more.

The American College of Cardiology has shared its perspective on new CMS payment policies, highlighting revenue concerns while providing key details for cardiologists and other cardiology professionals. 

As debate simmers over how best to regulate AI, experts continue to offer guidance on where to start, how to proceed and what to emphasize. A new resource models its recommendations on what its authors call the “SETO Loop.”