athenahealth collaborates with practice marketer

athenahealth has entered into a collaboration agreement with Medley Health, a provider of membership practice marketing and communications services for independent primary care physicians.

The two companies will work together on product integration, co-marketing programs, and sales outreach initiatives to further strengthen doctor-patient collaboration and communication, according to the Watertown, Mass.-based athenahealth. Medley of Dublin, Calif., will integrate its physician-patient communications platform with athenahealth’s suite of cloud-based offerings, which includes EHRs, integrated back-office operations, automated and live patient communication and coordination of care services.