4 marketing strategies to improve patient engagement

Improving patient engagement by utilizing Google products and engaging on social media could lead to improved outcomes, according to a blog post by DocASAP.

Developing cost-effective marketing strategies comes down to utilizing the right technology and boosting effective communication between patients and providers. In the blog post, authors suggest four marketing strategies for improving patient engagements and retention strategies without spending too much money.

These four strategies include utilizing all the Google products you can, developing engagement through social media, having consistent email communication and conducting contests for patients.

Read the full post below:

""
Cara Livernois, News Writer

Cara joined TriMed Media in 2016 and is currently a Senior Writer for Clinical Innovation & Technology. Originating from Detroit, Michigan, she holds a Bachelors in Health Communications from Grand Valley State University.

Around the web

The tirzepatide shortage that first began in 2022 has been resolved. Drug companies distributing compounded versions of the popular drug now have two to three more months to distribute their remaining supply.

The 24 members of the House Task Force on AI—12 reps from each party—have posted a 253-page report detailing their bipartisan vision for encouraging innovation while minimizing risks. 

Merck sent Hansoh Pharma, a Chinese biopharmaceutical company, an upfront payment of $112 million to license a new investigational GLP-1 receptor agonist. There could be many more payments to come if certain milestones are met.