Healing the healthcare industry with data, digital technology

Digital technology has transformed every industryand one of the most affected by this new digital age is healthcare.

An article discusses how digital information has changed the face of medicine for the better.

"Data and digital are not inherent siblings, which is why the explosion of data in digital is key," writes Laura Kauffman. "For example, website data are increasingly core to healthcare businesses. The data are available in real time, challenging the healthcare businesses to unleash and implement relevant activities, engaging in compliant marketing automation, personalization, etc."

Read the full article below:

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Cara Livernois, News Writer

Cara joined TriMed Media in 2016 and is currently a Senior Writer for Clinical Innovation & Technology. Originating from Detroit, Michigan, she holds a Bachelors in Health Communications from Grand Valley State University.

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