Healing the healthcare industry with data, digital technology
Digital technology has transformed every industry—and one of the most affected by this new digital age is healthcare.
An article discusses how digital information has changed the face of medicine for the better.
"Data and digital are not inherent siblings, which is why the explosion of data in digital is key," writes Laura Kauffman. "For example, website data are increasingly core to healthcare businesses. The data are available in real time, challenging the healthcare businesses to unleash and implement relevant activities, engaging in compliant marketing automation, personalization, etc."
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