HealthCare.gov will allow consumers to “window shop”

| | Health Exec | Policy & Regulations

Entering year two, HealthCare.gov continues to evolve. The sign-up portal soon will allow customers to “window shop” for health plans prior to starting the enrollment process, reports Bloomberg.

It’s part of a priority to boost enthusiasm for the once embattled site. “It’s a real priority for us to create raving fans,” HealthCare.gov CEO Kevin Counihan said. “We want our service experience to be highly satisfying. We think the best way we can attract new enrollment is by satisfying the customers we already have.”

Read more below:

Raving Fans for Obamacare: Goal of Program’s New CEO

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