Amazon.com launches wearable technology store

Wearable technology is getting a boost from Amazon.com. The online retailer recently announced the launch of its wearable technology store, which showcases the latest activity trackers, smart watches, wearable cameras and related products. The store features both established and emerging brands.

To better educate customers on this marketplace, the new store features a “Learning Center” which includes product videos and detailed buying guides. The resource also provides information on device compatibility, product comparisons and use-case suggestions to help customers find the right device for them, according to a company release.

“Wearable technology is an exciting category with rapid innovation and our customers are increasingly coming to Amazon to shop and learn about these devices,” said John Nemeth, director of wireless and mobile electronics at Amazon. “We’re thrilled to bring our customers a store with the largest selection and great prices that helps eliminate the guesswork when deciding which wearable devices best fit their needs—whether that is tracking activity, staying connected through smart watches or capturing their next adventure with wearable cameras.”

To learn more, go here.