Supporting Value-based Care: UPMC’s Telehealth Strategy
Can a physician adequately serve multiple patients—in four or more different locations—in the same morning? Andrew R. Watson, MD, MLitt, FACS, knows the answer is yes because he has done it. Executive director of telemedicine for the University of Pittsburgh Medical Center (UPMC), and a practicing colorectal surgeon, Watson has found that his real world experience prepares him well for the naysayers—but patients are not among the skeptics.Because they don’t have to travel, patients love telehealth, Watson reports. The idea of asking patients whether they want to come into the clinic is still anathema, but Watson anticipates that ethos will eventually change. “We assume the face-to-face visit is necessary, but that is an assumption that’s never been scientifically tested,” he says. “If you separate patients and providers using state-of-the-art technology, is that good enough? The early results are a resounding yes about 90% to 95% of the time.”
UPMC—with 400 care locations, 22 hospitals, 4,500 physicians, and 1.9 million members in its insurance plan—already has rolled out several remote specialist clinics, emergency services, telepathology, teleradiology, and tele-anesthesiology. As its telehealth strategy unfolds, UPMC is preparing for the next evolutionary step: virtual care for the monitoring of chronic conditions. Underpinning the initiative is a broad—and vital—IT foundation designed to support patient-centered, value-based accountable care.
With roughly 20% of the US population residing in rural America and only 11% of specialists choosing to practice there, telehealth can both broaden access for patients and open new markets for providers. “You can take the expertise of specialists—but, more importantly, primary care physicians—and distribute it throughout a very large geography without the inefficiency, time delays, and inherent risks of traveling,” Watson says.
Even in a world transformed by the Internet and smart phones, many colleagues in the medical profession still scoff at the idea of telehealth and/or telemedicine, insisting that the cloud is no substitute for hands-on care. “The greatest challenge is provider cultural change,” he says.
While the cultural change is a sizable barrier, an equally large hurdle is understanding the financial model behind telemedicine. “People are focused on fee-for-service billing, but what’s actually important is the concept of cost avoidance,” Watson explains. “It requires working with payors and managing patients over time as part of a population, instead of as a single episodic encounter. In the broader sense, it is fairly straightforward.”
In his own practice, Watson practices telehealth via telerounding, and pre- and post-surgical teleconsults. He also serves as medical director for UPMC’s Center for Connected Medicine.
Rasu Shrestha, MD, MBA, vice president of Medical Information Technology at UPMC, admits that telehealth has not yet emerged as a big win for organizations looking for a sustainable reimbursement model. Since UPMC is both a payor and a provider, its situation is somewhat different than other entities.
“Our health plan has been working directly with our provider organizations to pay for more than 100 specific types of conditions that we are leveraging via our e-visit model,” explains Shrestha, medical director for Interoperability and Imaging Informatics at UPMC and a radiologist. “We are able to reimburse directly to the physicians for the remote care we are providing. We’ve been continually increasing the specific types of reimbursements that are being provided for a wide variety of disease processes.”
Greg Thompson is a contributing writer for Health CXO.
Telehealth Characteristics
• Patient-centric, not application-centric
• Coordinate care across collaboration teams
• Improve access through ubiquitous information and knowledge reach
• Applied semantics through natural language processing (not just human insight)
• Preventative (rather than corrective)
• Value, not volume, based
—Watson and Shrestha
What Is Cloud Computing?
The National Institute of Standards and Technology (NIST) summed up cloud computing as “a model for enabling convenient, on-demand network access to a shared pool of configurable computing resources (networks, servers, storage, applications, and services) that can be rapidly provisioned and released with minimal management effort.”
Greg Thompson is a contributing writer for Health CXO.