KLAS: Modality spending to jump 10% in 11
Radiology departments are planning more purchases this year, an increase of 10 percent from last year, according to a new market research report from KLAS.
The report, "Diagnostic Imaging Purchases 2010: Spending Increases, Loyalty is Tested," examined decisions made by more than 230 radiology departments regarding over $200 million worth of equipment purchases. While there are more providers making purchases this year, competition for those dollars is on the rise, according to the Orem, Utah-based market research firm.
"Providers are less likely to remain loyal to a single vendor for modality purchases and are more likely to defer to other vendors as new product innovation and pricing pressures influence buying decisions," wrote report author Kirk Ising. "In fact, 10 percent of surveyed respondents said they will be including more vendors in the selection process than they did last year."
The top two vendors considered in purchasing decisions are Siemens Healthcare and GE Healthcare. Philips Healthcare and Toshiba America Medical Systems make up the second tier behind the leaders. Of the deals discussed, MRI was mentioned most often, followed by CT, ultrasound, digital x-ray and digital mammography.
Although providers have loosened their purse strings a bit, the economy has held back some deals and providers continue to make vendors compete hard for those still-limited dollars. "Providers are shopping around more, because price matters. Vendors who are sympathetic to the current economic issues and offer sensible packages at fair prices will be rewarded contracts. Solid service and support is also a key selling point for providers," reported Ising.
Notable trends have emerged for each modality market segment. Wide-bore is still the hot ticket for the MR market segment. Siemens is the top considered vendor in that segment. Dose matters most in CT purchases with GE leading CT mindshare.
GE is also top of mind in the DR market segment, although Carestream Health is making a splash with its wireless technology, according to the report. Providers considering an ultrasound purchase continue to turn to GE, Philips and Siemens, with Philips taking the top mindshare spot by a hair over GE. Digital mammography purchase decisions are dominated by Hologic, but GE remains the primary competitor to Hologic in this space.
The report, "Diagnostic Imaging Purchases 2010: Spending Increases, Loyalty is Tested," examined decisions made by more than 230 radiology departments regarding over $200 million worth of equipment purchases. While there are more providers making purchases this year, competition for those dollars is on the rise, according to the Orem, Utah-based market research firm.
"Providers are less likely to remain loyal to a single vendor for modality purchases and are more likely to defer to other vendors as new product innovation and pricing pressures influence buying decisions," wrote report author Kirk Ising. "In fact, 10 percent of surveyed respondents said they will be including more vendors in the selection process than they did last year."
The top two vendors considered in purchasing decisions are Siemens Healthcare and GE Healthcare. Philips Healthcare and Toshiba America Medical Systems make up the second tier behind the leaders. Of the deals discussed, MRI was mentioned most often, followed by CT, ultrasound, digital x-ray and digital mammography.
Although providers have loosened their purse strings a bit, the economy has held back some deals and providers continue to make vendors compete hard for those still-limited dollars. "Providers are shopping around more, because price matters. Vendors who are sympathetic to the current economic issues and offer sensible packages at fair prices will be rewarded contracts. Solid service and support is also a key selling point for providers," reported Ising.
Notable trends have emerged for each modality market segment. Wide-bore is still the hot ticket for the MR market segment. Siemens is the top considered vendor in that segment. Dose matters most in CT purchases with GE leading CT mindshare.
GE is also top of mind in the DR market segment, although Carestream Health is making a splash with its wireless technology, according to the report. Providers considering an ultrasound purchase continue to turn to GE, Philips and Siemens, with Philips taking the top mindshare spot by a hair over GE. Digital mammography purchase decisions are dominated by Hologic, but GE remains the primary competitor to Hologic in this space.