Smart phone apps to engage 500M mobile health users by 2015
Smart phone applications will enable the mobile health industry to reach out to 500 million of a total 1.4 billion smart phone users worldwide in 2015, according to a report from mobile market research firm research2guidance.
"Not only are consumers taking advantage of smart phones to manage and improve their own health, 43 percent of mobile health applications are primarily designed for healthcare professionals including continued medical education, remote monitoring and healthcare management applications," the study stated.
Currently, there are 17,000 mobile health applications in major application stores, 74 percent of which adhere to the paid business model, the report found. “With more and more traditional healthcare providers joining the mobile applications market, the business models will broaden to include healthcare services, sensor, advertising and drug sales revenues,” the Berlin-based company noted.
“With the growing sophistication level of mobile health applications, only 14 percent of the total market revenue in the next five years will come from application download revenue” wrote Egle Mikalajunaite, senior research analyst.
Seventy-six percent of total mobile health application market revenue will come from related services and products such as sensors. That 76 percent, according to the company, includes:
"Not only are consumers taking advantage of smart phones to manage and improve their own health, 43 percent of mobile health applications are primarily designed for healthcare professionals including continued medical education, remote monitoring and healthcare management applications," the study stated.
Currently, there are 17,000 mobile health applications in major application stores, 74 percent of which adhere to the paid business model, the report found. “With more and more traditional healthcare providers joining the mobile applications market, the business models will broaden to include healthcare services, sensor, advertising and drug sales revenues,” the Berlin-based company noted.
“With the growing sophistication level of mobile health applications, only 14 percent of the total market revenue in the next five years will come from application download revenue” wrote Egle Mikalajunaite, senior research analyst.
Seventy-six percent of total mobile health application market revenue will come from related services and products such as sensors. That 76 percent, according to the company, includes:
- Transaction (8 percent);
- Advertisement (1 percent);
- Device sale (30 percent); and
- Services (46 percent).