As healthcare consumers, Baby Boomers and Millennials have widely varying—and sometimes sharply competing—priorities, preferences and demands. Combined with technology-driven innovation, the situation is setting up a “Copernican moment” for healthcare organizations.
So writes Forbes contributor Dave Chase by way of introducing “The Future Health Ecosystem Today,” a 94-slide online presentation examining the forces, trends and demands transforming the industry.
“It’s no longer a marketing trope to be ‘patient-centric’—it’s a matter of survival,” writes Chase of one of the main challenges from the provider’s eye view. “In the past, behavior outside the clinic had little impact on healthcare providers. Going forward, it will be central to providers’ success (or failure).”
Click the link below to access Chase’s intro and a link to the slideshow:
Dave P. has worked in journalism, marketing and public relations for more than 30 years, frequently concentrating on hospitals, healthcare technology and Catholic communications. He has also specialized in fundraising communications, ghostwriting for CEOs of local, national and global charities, nonprofits and foundations.